MHD Productions to Deliver E-learning in Iran

MHD Productions Ltd is to become the first UK company to reach an agreement with the Iranian government to deliver e-training within the hair and beauty sectors.

Specialising in developing online vocational training videos mapped to national qualifications to deliver standardized blended e-learning solutions for tutors and students, MHD Productions, in partnership with Global Education Management Solutions, will be providing its MHDAcademy.com product to the Iran Technical and Training Organisation (TVTO), affiliated to the to the Ministry of Cooperatives, Labour and Social Welfare. 

Dr Kourosh Parand, Deputy Minister of Cooperatives, Labour and Social Welfare and President of Iran TVTO says, “Supporting our international skills based diplomacy strategy and in line with our aim to become a focal point for vocational education in the region, Iran TVTO is actively pursuing a number of international partnerships with reputable education organizations in order to better serve our 14,000 training centers and 2 million students. We are very pleased to be working with MHD Productions on this project and in offering state of the art international training solutions, not only do we hope to improve the quality of learning but further improve job prospects for Iranians locally and internationally.”

Mark Butcher, Managing Director MHD Productions Ltd says, “Having successfully developed and launched MHDAcademy.com with City & Guilds in the UK, we are incredibly excited to now export the product and co-brand with TVTO in Iran. We have the most comprehensive e-blended learning solution in the world for student hairdressers, which is fully adaptable to meet national educational criteria in any country. We’re looking forward to working with TVTO and introducing British standards into this new untapped market.”

Phase One of the agreement will see the delivery of a MHD/TVTO co-branded version of MHDAcademy.com specifically for Iran, providing video tutorial content created by MHD Productions for English speakers, and which have been developed in association with City & Guilds to the UK 2015 National Occupational Standards.

For Phase Two, MHD Productions, in partnership with Global Education Management Solutions (UK) and Naghshe Afiranan Babakan (Iran), will work with TVTO to identify local requirements and use its expertise to jointly develop new National Standards for Iran and raise the standards of hairdressing and beauty education in the region. MHDAcademy.com will be fully mapped and aligned to the new standards with translated content in Farsi, and will also include a new Beauty module at Award and Diploma level.

Sarah Oglesby, Director of Quality Assurance MHD Productions Ltd, who is managing the project, says, “I’m thrilled to be collaborating on this ground breaking project with TVTO. Bringing world class international hairdressing e-learning to the Iranian market will achieve greater knowledge and skill attainment for Iranian hairdressers. The knock-on effect of being able to learn any pace, any place and any time is improved service delivery, client retention and client loyalty … a winning combination!” 

The five-year agreement will commence November 2015.

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