MHD Productions has redeveloped the popular educational resource, MyHairDressers.com and rebranded it as MHD. The new site incorporates a host of new features, including a new video player, new categories and simple sign-up, making is easier to use and link with social media channels. The site is accompanied by an app that allows hairdressers to share their work with colleagues around the world.
Subscribers receive access to a comprehensive library of 400 training High Definition videos, from basic cutting techniques to avant-garde dressing, all delivered by the world’s best hairdressers including Stacey Broughton, Adam Reed, Tracey Hayes and John Vial. Throughout the year new videos will be added reflecting seasonal trends and inspirational looks.
Mark Butcher, managing director of MHD Productions said: “We’ve been working on this redevelopment for the past 12 months and invested £500,000 to ensure that we make MHD the very best educational resource for hairdressers and will continue to invest both in new content production and technology to stay ahead of the curve and provide our customers with the very best experience. The site is now designed to include the personalisation that everyone loves on sites such as Amazon and ASOS – recommending other videos based on what a hairdresser has already watched. This will also help us to plan future content that is relevant and on trend.”
MHDProductions is currently seeking licensing partners to market the site in English speaking territories. Click here to find out more more about this lucrative business opportunity.